Marketing Chaucer: "Mad Men" and the Wife of Bath.

Author / Editor
Finke, Laurie, and Martin Shichtman.

Title
Marketing Chaucer: "Mad Men" and the Wife of Bath.

Published
Kathleen Coyne Kelly and Tison Pugh, eds. Chaucer on Screen: Absence, Presence, and Adapting the "Canterbury Tales" (Columbus: Ohio State University Press, 2016), pp. 251-65.

Description
Explores the "ghostly presence" of WBPT in the first three episodes of the television show "Mad Men," updating and remediating the "parody of Western misogynist tropes" in WBP, refashioning from WBT the question of what women want, and reframing Chaucer's fantasy of transformation.

Alternative Title
Chaucer on Screen.

Chaucer Subjects
Recordings and Films
Wife of Bath and Her Tale
Chaucer's Influence and Later Allusion